Sustainability is a strong consumer demand. Yet, the consumer perspective on sustainability remains unexplored and unintegrated in current product innovation, business model development, and communications processes. We are going to change that!


Our Purpose

It is the purpose of People First Collective to productively and creatively reframe and re-imagine the role of the consumer in a time of increasing demands and pressing needs around sustainability, circularity, and cradle-to-cradle.

It is our conviction that true sustainability can only be achieved when people and their needs and desires come first and when their perspectives are deeply integrated into innovation, development, and communication processes.

We work with sustainability-minded brands and organizations to guide and navigate their product and service innovation as well as their communications efforts in ways that embrace consumers as co-creators and participants while empowering brands to develop sustainable solutions for people’s needs and desires.